Why I started a capsule clothing boutique

Author: Danielle from Lexie & Lee

The Backstory

After years of compiling my wardrobe from from the “it’s a good deal” rack, I was frustrated that I didn’t love and never wore many of the clothes in my closet.  I’d read about capsule wardrobes on Pinterest, but with the avalanche of information and a limited budget, I went several years too intimidated to start building one of my own.


In 2018 I watched Netflix’s “Tidying up with Marie Kondo” and was inspired to take the first step in transitioning to a capsule wardrobe. It was scary, but I pulled everything out of my closet and ended up donating about two-thirds of the clothing I owned. It was scary! But after the shock of looking into a closet full of empty hangers faded, I realized several things:

  1. That what I had left, although limited, was the clothing I actually wore on a day-to-day basis.

  2. The pieces I had left were a mix of the few higher quality items I owned, and some of my favorite thrift store finds.

  3. That I didn’t miss any of the things that I had donated. 

Capsule Clothing Boutique

I’m the co-owner of a vintage home goods store and wanted to expand into another facet of business. We were brainstorming ideas and couldn’t settle on “the thing.” About the time I was purging my closet, I chatted with a friend who had similar problems finding classic, capsule-worthy pieces in our Virginia hometown. “Have you thought about starting a clothing boutique?” she asked. And that was the catalyst I needed! Instead of spending time to curate a capsule collection for myself, why not share what I found with other women tired of buying clothing they didn’t love or feel confident wearing.

I want my boutique to be accessible to many women, while also being a part of the sustainable fashion movement. I started the process by looking through hundreds of vendors and thousands of pieces of clothing to find capsule worthy pieces. I learn more almost daily about sustainability and ethics in fashion, and someday I hope to design and fabricate a capsule line in my hometown.

It’s my goal to help my customers build their capsule collections with items they’ll be able to wear for years to come. Here is a list of some of the things I tell my customers to help them successfully build their capsule wardrobes. They go against the habits many of us formed shopping with a fast fashion mentality, but ultimately it makes a big difference!

  1. If you try something on and don’t immediately fall in love, leave it behind.

  2. Don’t focus on the size on the tag. Sizing is skewed from brand to brand. Try on the size above and below what you think will fit.

  3. Buy pieces that transcend season and trends.

  4. Incorporate personal style. Capsule doesn’t equal boring.

  5. Invest in alterations if you have a hard time finding clothes that fit well.

When we engage in a capsule lifestyle, we get to experience a two-fold benefit. By consuming less, we have the satisfaction of making a positive impact on the ethics and sustainability of the fashion industry. We get dressed with ease and confidence loving the clothes we wear.

Happy Capsule Life!



Danielle is the owner of a capsule clothing boutique where she decided to create an elusive wardrobe, not only for herself, but also for other women who want the same thing. If you love the idea of opening your closet and getting dressed with ease, Lexie & Lee will be here to help you find just the right pieces to make it happen! 



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