What Is Fair Trade?

Photo courtesy of Mata Traders

Photo courtesy of Mata Traders


Choosing to buy fair trade means that you are choosing to make a difference in the world we live in. It is an alternative approach to conventional trade and is based on respect and a partnership between producers and consumers.

There is always a person behind the products we choose to buy every single day.

When farmers and artisans can sell on fair trade terms, it provides them with prices they negotiate themselves. This allows them the opportunity to improve their lives and plan for their future. This allows a possibility for education, entrepreneurship, and empowerment for the entire community. While this kind of trade should be rule and not the exception, it's still a relatively radical concept in fashion. 

Fair trade offers consumers a powerful way to reduce poverty through their every day shopping, and we're excited to show you how easy and stylish fair trade fashion can be.

“Every time you spend money, you’re casting a vote for the kind of world you want.”
— Ann Lappé

Photo courtesy of Mata Traders

Photo courtesy of Mata Traders

10 Principles of Fair Trade

The World Fair Trade Organization prescribes 10 Principles that Fair Trade Organizations must follow in their day-to-day work and carries out monitoring to ensure these principles are upheld:

  1. Creating Opportunities for Economically Disadvantaged Producers
  2. Transparency and Accountability
  3. Fair Trading Practices
  4. Payment of a Fair Price
  5. Ensuring no Child Labor and Forced Labor
  6. Commitment to Non Discrimination, Gender Equity and Freedom of Association
  7. Ensuring Good Working Conditions
  8. Providing Capacity Building
  9. Promoting Fair Trade
  10. Respect for the Environment

To learn more about Fair Trade, visit these organizations: